Trying to change people without speaking to their heart is like trying to drive a car without gasoline.
The car might be brand new. The engine sparkles. The rubber is ready to meet the road.
So you get in the driver’s seat. You are the leader, after all.
You turn the key and the engine roars. Every plan for this car has been perfectly executed. You’ve had the best mechanics and a generous budget. Success is yours.
The gear slips into drive with ease, and you look at the long road ahead of you. Everything is set for go.
Then you step on the accelerator, and . . . nothing. In fact, the beautiful engine sputters and dies.
You bang on the dashboard, and say “GO!”
Nothing.
You demand movement.
Nothing.
Then you provide the fuel that gets the engine running.
For people, that fuel is emotion. It goes to the heart and determines if action will result. If you want to get to “go,” you can’t by-pass the heart. Feed it.